I want to preface this entry by saying that I have bashed Vista as much as the next person. I found it clunky, buggy and more than a little annoying for users who really just wanted the OS to do what THEY wanted it to do. — However, over the last few months as I have reviewed systems from Gateway, Dell and HP that have been designed from the ground-up to work with Vista, I have to say that I have come to enjoy working with the OS for many things. It still doesn’t rule my desktop and my satisfaction has only come at turning off several Vista “features”, but I see a time in the near future when XP becomes a rarity on the production side of our offices.
That being said, I do believe that Vista has a perception problem. It really isn’t as bad at most people think it is… at least not now. There was definitely a learning curve, and the new OS is clearly more resource hungry than its predecessor, but the main problem with Vista for so many of us was that there was really nothing wrong with XP for the vast majority of Windows users. — So… how do you correct an image problem?
From Reuters: Comedian Jerry Seinfeld will star in a $300 million marketing campaign for Microsoft Corp aimed at burnishing the image of its computer operating system, a person familiar with the effort said on Thursday.
The centerpiece of that campaign, to debut next month, is a series of television advertisements in which Seinfeld, 54, best known for his eponymous NBC sitcom, will appear with Microsoft Chairman Bill Gates, the person told Reuters.
While I like the fact that they’re thinking out of the box, I’m not sure if putting a mediocre comic into less-than-funny TV spots is really going to work. Seinfeld was funny because of the material and his co-actors. If they just have him pitching some straight-laced message of “Windows = Good!” then this isn’t going to be pretty. On the other hand, if they are willing to get outrageous and let Seinfeld do his thing… then maybe this might quiet the Vista haters.